Too often success leads to complacency, and then to reduced sales. A company who leads the market is going to be more likely to become less competitive, simply assuming that customers will continue to favor them. Why vary up your commercial printing or...

A business isn’t just about giving people products that they need. Marketing isn’t just about showing someone a price and the details of what a product is. These are always going to be important factors to your marketing, but they won’t be the on...

For the small business owner, every little thing is going to count. You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms...

Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the role of...

Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy ...

The best marketing campaigns involve knowing three key things: what’s been done before, what needs to be done right away, and what you’re going to do next. I’ll break this down in order to best describe exactly what I’m talking about. Knowin...

Anyone who has been in any kind of fiction writing class has probably already heard the phrase show, done tell enough for a lifetime. This phrase has become so permeated in our society I’d imagine that most people have heard it once or twice, if not ...

What sounds better to you? On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the ...

Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning. More likely, though, it may simply be that your co...

People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve ne...

There are a few tell-tale statements that company executives make when their marketing campaign isn’t working or when they’re losing business. If you have found yourself or anyone at your company vocalizing thoughts similar to the following, immediate...

Don't leave your label design for the last minute. Any company material that will be in the public view needs to be professional and branded with your image. Below is a list of the types of label printing that you may need and tips for designing each on...

Marketing isn’t just about printing off some advertisements and sending them to people. Expanding a brand name isn’t just about boosting your brand in specific situations and scenarios. The smaller your business is the more truth these statements c...

If you are printing a multi-page document, you will probably need to choose a binding method. Commercial printing firms use many different kinds of methods for holding the sheets of paper in place. Which kind of binding methods should you choose? R...

Marketing materials, such as brochures or postcards, are much more appealing when printed in color. Alongside black-and-white, color printing catches the eye better and keeps attention longer. Color can establish your company brand if used consistently. ...