People don't buy a product. They buy what that product can do for them. We were reminded of this when we read the following quote by Charles Revson, the founder of cosmetics giant, Revlon. He said: "In the factory, we make cosmetics. In the drugstore, we ...

What is A USP? A USP is a unique selling proposition. You MUST emphasize what makes you better than the competition. Let your customers know exactly how and why they will benefit from doing business with instead of someone else. Perhaps you offer ...

GGetting your web site listed in the search engines ? particularly in a top 10 spot ? is tricky business. Every day we get questions from readers who are totally confused about how they can get their web site to show up in the search engines. With th...

If you wanted to learn about quantum physics you'd want to learn it from Stephen Hawking, if you could... right? If you wanted to learn how to win the Tour de France you'd want Lance Armstrong to teach you...? Of course... What if you wanted to lea...

Here's are some key groups. "Cyclical" companies are defined by how their business reacts to economic change. People spend money more conservatively in recessions. They put off major purchases, like cars and refrigerators. Thus, manufacturers of l...

Most people would rather put forth some money and hope for the best instead of testing to see if they are on the right track. They do not realize that it's not difficult track what their customers do at their website. With this kind of valuable inform...

After you find some ideas about what you are passionate about, you need to be sure other people (potential customers) are passionate about them also, in order to create a profitable home business. This niche market is a small, targeted group of peop...

1. Post-opening buying: Let's say a stock rises 5 percent or more during the opening and there's no news about it. Typically, the stock will fall off after 30 minutes of trading. Why? Market makers may be trying to open the stock at an artificially high p...

After you have discovered who your niche market is, you need to examine them to find out what products or services they are looking for. It's best to discover people's wants and then provide it, instead of creating a product and then trying to locate a ma...

We often get a chance to put dollars in our accounts by looking for "earnings runs". What are they and why do they work? Well, the bottom line is that the market still runs on fear and greed. Earnings season brings out both. The concept is really...

After you have found a great niche market that is actively looking for a problem that needs to be solved, your next task is come up with a product that deals with that problem. The best way is to brainstorm a list of possible solutions. Do not wo...

Getting your web site listed in the search engines – particularly in a top 10 spot – is tricky business. Every day we get questions from readers who are totally confused about how they can get their web site to show up in the search engines. With...

Don't waste your time and energy worrying about the big ones that got away, invest these two precious commodities to find tomorrow's winners. If you are hunting for individual stocks or sectors, begin with an assessment of what people are going to ...

You already know how important it is to drive qualified prospects to your home business site. What's even more important, though, is finding ways to keep them there once they've arrived. The information I'm about to share with you will show you how...

Major investment firms like Merril Lynch, Goldman Sachs, etc.. each have their own "ratings guide" usually going from a low of "sell" through hold, then accumulate, long term accumulate, trading buy, near term buy, long term buy, buy, and strong buy...