Author Information
Roy Preece
Member since 10th November 2008
Displaying 1 to 11 (of 11 articles)
08th February 2010
Chickens natural insulation (feathers) keep them warm when they are dry and out of a draught. When they are wet and in a draught they can die quickly
1. DRAUGHTS AND COLD
Chickens don't mind the cold but they do mind draughts and the rain at night s...
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08th February 2010
Hens in the garden can make great pets. But before you jump in, ask these five questions:
1. WHICH BREED TO BUY?
Ask yourself the following 6 questions. When you have the answer, you can google "Chicken Breeds" and match your criteria to a breed of ...
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03rd February 2010
Let the FIRST client you sell some ad space LEAD you to the people who share the same customers as they do -- and sell THEM ad space to compliment your first advertiser
We usually re-publish this article once every year or 18 months. That is how VITAL ...
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02nd February 2010
Successful adspace selling depends upon strong relationships with your clients. Unless you enjoy tearing your hair out by the roots and cursing the mother who bore you, you MUST build a network of customers with whom YOU have a strong relationship.
Ads...
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16th February 2009
A 'WAKE-UP' QUESTION FOR YOUR CLIENTS
When you are selling advertising space, once you have established some rapport with a client (in person or on the phone) and you've started to talk a bit about their needs, goals and so on .... ask this question:
...
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28th January 2009
Here is a story to take your client's mind to a 'future place' where you want them to go. It begins with a question.
What is the PURPOSE of a business?
There's as many answers to this question as there are 'experts' waiting to dump their THEORY on y...
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18th December 2008
Sales resistance is normal, isn't it? It's impossible for ANY publication to satisfy the needs of the entire population, or the EXACT needs of any one customer.
When you're selling adspace, you're the shooter, and your client is the target. If the shoo...
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08th December 2008
As selling ad space becomes a little harder in this environment, your clients are demanding more and more PROOF that advertising with you will bring them the results they need.
The proof which successful ad sales people offer is NOT a LOGICAL proof.
...
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08th December 2008
When times get hard, and sales begin to slow, you need to pull some new ideas out of your adsales toolbag to generate some enthusiasm among your clients. Since Biblical times, seven fat years have been followed by seven lean years. Chicken one day, feathe...
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02nd December 2008
Selling adspace is a hurt-and-rescue operation -- You 'hurt' each of your clients in order to rescue them. You have to hurt them first, make them focus on their problems.
You hurt them with words and scripts. And the pain you inflict is the mental pain...
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21st November 2008
As we all know, the ideal referral is one that has been pre-sold before you call. They are hot and to buy from you because your 'referrer' has already done your selling job for you.
Yes, those kinds of referrals are magic -- but they are also very limi...
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