With the economy in dire straits it's no wonder why so many people are flocking to the internet seeking ways to make money. But with the overwhelming prevalence of idiots trying to pedal the American Dream in downloadable form it makes a person wonder jus...

The moment you use the old-school cold calling approach -- the traditional pitch about who you are and what you have to offer -- you trigger the negative "salesperson" stereotype. And that means instant defense or rejection. I call it "The Wall." The ...

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, b...

If you want to get that e-book or sales letter done -- and you're not afraid of using "Marathon Writing Techniques" to get the job done fast -- then let me share some tips to help make writing easier and faster. Here's what I do when I write sales letters...

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard. If you can't stand writing, you're in good company. Most of us feel the same. I...

As online businesses soar to record high year after year, online business has attracted a growing number of online entrepreneurs that are hoping to make big bucks out of virtual products. With the entry of private resale rights which has gained enormous p...

As online businesses soar to record high year after year, online business has attracted a growing number of online entrepreneurs that are hoping to make big bucks out of virtual products. With the entry of private resale rights which has gained enormous p...