n the past 25 years, Michel Neray has been an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive – and has been conducting workshops since 1981. He created The Essential Message to help companies and individuals discover their true differentiation and communicate it in the absolute, most compelling way. Thousands of entrepreneurs, consultants, salespeople, and advisor-based businesses have used The Essential Message to turn more people into prospects, and more prospects into sales. You can too. Michel's newsletter is a quick and fun read -- subscribe free at www.essentialmessage.com. Michel is also available for speaking engagements, coaching and copywriting services.