But for most people they are starting from scratch. So just how can a no-name person start doing joint ventures with the top guns in a niche? By forming relationships first.
There are various types of relationships you can form. For example, you may become a customer first and then enter into a dialogue with the marketer. You may become that person's affiliate (if you make money for that person, they may be more likely to notice you). Perhaps you hang out on forums that this person frequents, and so get their attention in that manner through thoughtful posts (which can lead to private messaging, emailing or calling the person). Or perhaps you attend the conferences and seminars in your field so that you can meet these people in person.
Here are the two main keys:
1. Develop a relationship first. Marketers are bombarded with offers every day and likely need to pass on most of them. If you're developing a relationship with a marketer and in the future you propose a JV, they're more likely to listen.
Think about this…who are you more likely to give a ride to: a stranger on the street or your coworker? You'd probably give a ride to your coworker without hardly thinking about it since you know and trust him. As for the stranger: no matter how you look at it you'd be taking a chance giving him a ride. Plus you don't feel like you have any "obligation" since you don't know this stranger.
The same goes for your potential JV partners. No matter how good your offer some people will turn you down or ignore you altogether simply because they don't know you. Develop a relationship first and they'll likely at least take your offer into consideration.
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