Freebie enthusiasts. These folks are just there for the free stuff.
Secret agents. It’s likely that a few of your visitors won’t be potential customers at all—they’ll work for the other guys.
Vendors. Some visitors won’t be there to buy. Instead, they’ll visit you to see if they can interest you in their product or service.
Brochure collectors. They’ll come, collect a copy of your brochure, report and any other literature you have—possibly a stack of copies—and they’ll leave.
Industry leaders. Every so often, someone who has a prominent place in your industry may stop by your booth.
Entertainment seekers. If you’re planning any sort of entertainment at your booth, it’s possible you’ll get a fair number of people who are just there to be entertained.
Possible customers. Naturally, you hope that every visitor is a potential customer.
Big prospects. Every so often, you’ll hit the jackpot. Someone will come along who’s not just a potential customer, but a big potential customer. You’ll need to have a plan in place to sell to these visitors when you meet them.
Every visitor is different. While many of your visitors will have only a casual interest in your business, some will be very interested—and a few will be highly valuable leads and contacts. Treat everyone who comes to your booth as though they’re already interested in what you’re promoting, and you’re more likely to convert casual visitors into customers.
About the author
G.Green is managing director of http://www.justdisplays.co.uk which provides exhibition and trade show supplies. For more info on contour banner stands visit: http://www.justdisplays.co.uk/contourbannerstands.asp
