Pre-market before the big day. Make sure your biggest fans know you’ll be there.
Have a follow-up plan in place. You’ll need to know exactly how you plan to follow up before the day of the trade show.
Make sure your salespeople know a hot lead when they see one. Every lead has potential. But some leads are bound to pay off more than others.
Tell the media you’re there. The media can make a big difference in your booth’s attendance.
Be sure your staff are well trained and prepared. Your sales staff should be highly trained and highly competent.
Give your staff a reason to work hard. If your salespeople have incentives, they’re likely to work harder to promote your business or product.
Measure your results and monitor what worked. If you want to make sure you’re getting a good return on your investment, you’ll need to monitor the results of your appearance carefully.
Trade shows can provide a worthwhile return on investment. But in order to make that happen, you’ll need to do quite a few things right. Make sure you have a follow-up plan in place, your salespeople are well-trained and prepared, and monitor the results of your appearance over the next year. With the right preparation, you’re much more likely to have your next trade show appearance pay off.
About the author
Graham Green is CEO of http://www.justdisplays.co.uk providing exhibition and trade show supplies. For more info on folding banner stands visit: http://www.justdisplays.co.uk/folding.asp
