Pair each person with the right task. Choose people suited to each task, taking into account each person’s knowledge, experience, and natural gifts.
Be clear. Make sure each employee knows what he’s doing, the result you expect, and any restrictions on the means he may take to accomplish the goal.
Prepare. An hour before the trade show isn’t the time to tell everyone on your staff what their roles are.
Once you get to the trade show, there will be plenty to do. Following are a few roles you should assign to staff people.
Set-up and take-down: Choose one person to be in charge of building the booth at the beginning of the show and taking it down at close.
Checking out the competition: Have this person evaluate your competition’s product, marketing messages, and all other information that might be relevant to your business.
The face of the company: Assign one person to meet and greet casual visitors.
Talking to big prospects: Assign one person to talk to big prospects—anyone in your industry who makes purchasing decisions and might be able to place a large order.
Demonstrations: Choose a person to be in charge of demonstrations.
Providing sales guidance: This person should gather employees together before the start of each show day and make sure everyone is focused on the same message, and monitor and provide guidance to salespeople throughout the day.
Follow these tips, and you should be able to delegate tasks without hassle at the trade show.
About the author
Graham Green works for Just Displays http://www.justdisplays.co.uk a UK company providing a range of exhibition supplies. For more info on banner stands and popup stands see http://www.justdisplays.co.uk/contourpopup.asp
