A study of Mike Dillard’s past reveals the shocking truth that he was a self proclaimed ‘Phone Wussy’. This kind of statement echoes the sentiment of at least a large majority of network marketing reps as they are struggling to make phone calls to recruit their friends or cold call their way to achieve results.
Dillard claims that these prospecting methods are actually quite ineffective. He says that the more the network marketing rep tries to ‘hard sell’ the prospect, the more it will drive the prospect away as they are being hunted down like a poor victim. This is another recurring theme that happens throughout the network marketing industry because of the lack of proper training and marketing.
A survey was done in the network marketing community and it reveals how the majority of network marketing reps find that the phone seems rather ‘heavy’ as they are trembling with the fear of calling their prospects (as well as being petrified of their reaction). Sometimes, they might even secretly hope that the prospect will even fail to answer the phone, albeit at the expense of their business.
Black Belt Recruiting proposes the following solutions to solve the phone dilemma:
- Firstly, the two founders believe that prospecting should stem from a position of strength rather than weakness. In other words, by positioning yourself as a network marketing expert, prospects will perceive you as a person of value even to the point that they will want to join your team without even knowing the name of the company.
- Secondly, Black Belt Recruiting’s principles emphasize phone skills that will attract customers and prospects to you in line with attraction marketing strategies used in many motivational seminars and talks. The network marketing reps learn techniques that will magnetically attract the prospect’s attention.
- Lastly, the system is founded on a subject not known to most network marketing distributors. It is called the funded proposal system. In this system, it shows them how to generate leads and using their business to self-fund their advertising costs thus enabling them to generate leads without spending themselves into the poor house.
Black Belt Recruiting is a course that teaches network marketers how to easily sponsor 10-20 reps without going through harsh rejections.
Click here for more information about the Magnetic Sponsoring series of courses.
