If your business survives on selling actual products, you need a website, storefront, or large catalog that displays your merchandise. Many of your buyers don’t need a generic message such as “we sell toys” or an expensive large catalog of every “toy” you sell. Rather, try hitting prospects with a small, yet effective reminder you sell interesting, popular, and new toys. Providing readers with an image, description, and price for a few hand-picked toys is an efficient way of giving the reader limited choices, and at the same time a tool to find more at your website or storefront.
Online printers have made creating mini-catalogs very easy and inexpensive. Start by making a short list of your best selling, most popular, and newest products. If you can grab their attention with these products, odds are they will take the next step and visit you to learn more. Next you need a print provider. You can find a printer by going to a website such as PrintedProof.com to read a comparison on mini-catalog printers. The amount of pages is up to you. Even just a small 4 to 8 page booklet will carry a small selection of products and your message.
Once you have found your printer, the easiest way to create a catalog is to start by downloading a template. This way you are sure to meet the printers specs. Use this template to add your own colorful images, descriptions, and creative. Add your name, phone number, and website to every page.
You will find that creating and ordering your own mini-product catalog may not be as difficult or expensive as you think. By creating a mini-catalog, you cut down on the high print cost of a larger and heavier booklet. The smaller and lighter the booklet, the more inexpensive the print and mail costs. Remember you don’t have to display the exact product that the reader needs, you simply need capture attention and drive traffic to your business or website and make that sale.
Christian Collard is a printing solutions professional and publisher of PrintedProof.com, an online guide to printing and imaging. Go to his site at http://printedproof.com to learn more about print marketing and the latest reviews and promotions to online printing services.
