We’ve all heard the money is in the list. Few people would argue that point. But a list is useless unless it is used. Now if you are wondering how to use that list you’ve built you will need to begin with follow up messages. After all, in most cases a person has to see an offer several times before they will take any action.
Actually it usually takes a prospect 7 or more exposures before they will make a purchase. With an automated follow up series getting your message to your subscribers seven times or even 100 times is easy. By repeatedly presenting your message in a specified sequence you stand a much better chance of making sales. And after all, more sales will mean more money
Without a follow up system in place you will not see all profits possible. The next question is how to begin. After a reader opts in to your list you should contact him/her - repeatedly.
Some internet marketers prefer using broadcast messages while others use a series of follow up messages. Still another group combines both broadcast messages and follow up messages to stay in touch with their readers.
Yes, there is a difference between follow up messages and broadcast messages. Follow up messages are sent in a specified sequence to your subscribers. This is done automatically. All new subscribers will receive the same series of emails at the scheduled intervals set by the creator of the message series. It doesn’t matter if a person subscribed last month, today, or if they subscribe next week, they will all receive the same series of messages at the same intervals, unless the changes are made.
In contrast to that, broadcast messages are sent at a specific date and time. Most people use broadcast message features to send out online newsletters or ezines. These can be prepared ahead of time and scheduled to be sent out at a specific date and time. So if you have a broadcast message sent out today and a reader subscribes to your list tomorrow, that reader will not receive that particular broadcast message.
It seems that the follow up series should be used to promote products, services and anything that isn’t time sensitive. Sales or special promotions should not be advertised in follow up messages because that is time sensitive data. That type of information should be conveyed in broadcast messages.
Anyone using a follow up series should get in the habit of building on that series. The more messages you have saved to be sent to your readers the better. Always keep in mind that your subscribers are potential customers. They obviously have an interest in your service or product or they would not have opted in to begin with. When these potential customers do not receive a follow up series it is very easy for them to completely forget about the service or product you have to offer. They can usually find something very similar on another search.
Setting up an effective follow up campaign does take some planning. Begin by developing your messages. Always include details of your product or service. Remember to stress the benefits provided by the service or product. Some messages can be very brief and to the point while others are lengthier. Keep a little variety in the formatting of your follow up messages in order to keep the readers’ interest.
Some Internet Marketers use the last message in the series to ask a question, such as asking if the price of the product or service is too high. By making your messages personalized and sending them in a regular sequence you are sure to make more sales than you would without the use of follow up messages.
Maurice Smith is the owner and creator of the 3-Minute Headline
Creator which helps business owners create headlines and ads with
his push button software. You can find more of Maurice Smith's
work at: http://www.go2thislink.com/adcopy
