the Internet unless people can find you easily. Given that most individuals never
get beyond page one or two of a keyword search, it’s obvious that improving your
search engine rankings, especially on Google, is critical to generating more
traffic to your site.
There is now an entire sub-industry devoted to Search Engine Optimization (SEO)
but the costs associated with hiring a firm that specializes in it can run into
thousands of dollars, so it’s not really a viable option for first timers and many
niche marketers. Some Internet business owners turn to paid on-line advertising
to make their sites more visible. This actually works short-term, but requires a
huge expense over time so it, too, is not among the best methods for anyone but
the truly big guys. Plus, it isn’t as good as SEO for getting your site noticed.
The trick is to learn how search engines work and what factors go into determining
their rankings. At first glance, this might seem like a complex and daunting
task, especially since almost all SEO experts like to guard their favorite methods
closely, sharing just tidbits here and there to build their own reputations
(in order to charge even more for their services).
Renowned online professional marketer Mike Filsaime feels differently, perhaps
because he started as a little guy himself. Filsaime’s “Search Engines 4 Newbies”
includes the same insider secrets and proven methods that the top SEO firms use to
bring highly targeted traffic to websites. The author explains how sites get
ranked (or not), exactly what search engines look for when determining rankings
and how to avoid the penalties that can push a website down to page 4,5 or 6.
This eBook also covers a wide range of other topics, from foolproof methods for
search engine submission to effective site designs and choosing memorable domain
names.
This detailed, information rich manual is not just for novices; even experienced
online businesspeople will find a wealth of information that can help increase
traffic and improve rankings. “Search Engines 4 Newbies” is one in a line of
quality eBooks from Filsaime, many of which are written especially for Internet
marketing novices. All are written in a highly readable format designed to be an
ongoing resource for readers.
John Cale is the GuruReporter within the
internet marketing niche. Gurureporter.com is an online community where free
members can share ideas, concepts, strategies, and discuss trends. Only the very
best internet marketing gurus and their products and services will be featured at
the site. Visitors can read what other people have to say about products and “rate
the guru” and his or her products based on their own experiences. They can also
post comments providing more specific information about their experience. Please
visit GuruReporter and rate the guru
today.
