Well if you are - I want you to remember the childhood story "The Emperor's New Clothes"
I'll refresh your memory.
The Emperor Was Naked, Nervous and a Nit-Wit!
This is a story written by Hans Christian Andersen. Here's the short version from Answers.com
"An emperor hires 2 tailors who promise to make him a set of remarkable new clothes that will be invisible to anyone who is either incompetent or stupid.
When the emperor goes to see his new clothes, he sees nothing at all -- for the tailors are swindlers and there AREN'T any clothes.
Afraid of being judged incompetent or stupid, the emperor pretends to be delighted with the new clothes and "wears" them in a grand parade through the town. Everyone else also pretends to see them, until a child yells out, "He hasn't got any clothes on!"
So why did people do this even though they knew better?
Welllll - EVERYONE ELSE was doing it and they didn't want to stand out and look stupid in the eyes of others.
Hmmm - let me ask you a few questions to see if you're An Emperor With No Clothes!
Are you:
• Still cold calling and interrupting people? (Like they have the TIME for that!)
• Basing your sales strategies on VOLUME vs Finesse?
• Buying advertising and hoping it will be the magic pill?
• Using one method to attract sales?
I know. Scary isn't it?
Listen.
You've GOT to QUIT doing things the Good Old Boys Way. Those days are over!
Are YOU Making These Naked Emperor Mistakes?
Mistake #1:
What is scarce in today's world?
TIME.
So by interrupting potential customers with cold calls - all you're doing is annoying the heck out of them. I never return cold calls.
Mistake #2:
You'll waste a whole lot of money and time trying to get every customer out there to notice you. Who is the type of customer who generates MOST OF YOUR SALES?
Mistake #3:
Unless you have a massive advertising budget - you cannot BUY your customer's attention. Think smaller, niche markets instead.
Mistake #4:
You cannot rely on ONE METHOD of bringing in sales. It is the kiss of death. Your customers are not all the same!
Just because something has ALWAYS BEEN DONE one way doesn't mean its right.
• People at one time thought the world was flat too.
• They also thought that women shouldn't have the right to vote.
• Or that it was OK to smoke a cigarette in the office and blow the smoke in someone's face.
Things change. We wise up. Thank goodness!
So smarten up!
(My mother's favorite phrase)
Take a good hard look.
The Emperor has no clothes. The Emperor has no clothes. The Emperor has no clothes.
And YOU need to start changing how you sell NOW.
So there.
Love From Your Bossy Sales Diva,
Kim
P.S. If you loved this article, can you please pass it on to 3 of your sassy friends?
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Thanks a million!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at http://www.salesdivas.com
