If you do not get this one principle of email marketing down it is over. Every part of your campaign is crucial but if you fail at this one area the rest won’t even matter.
Now I am not talking about spam marketing I am talking about opt-in email marketing. You already know this aspect so I won’t go into this.
Just like any other marketing campaign your number one aspect would be your headline. Whether it is offline or online marketing. The same holds true for email marketing, especially email.
Just look at any magazine in the checkout line at any grocery store or the magazine rack at any bookstore. It is all headlines to create curiosity to get you to open the magazine or newspaper and the end result to buy that particular publication. The same strategy is true for email marketing.
By the way at the end of this article you will be getting a Bonus. You can get 20 of the most profitable email subject headlines ever written that you can copy and swipe for your own campaigns.
Moving right along.
Your subject headline is the most important part of your email campaign. Your prospect will either open it or delete based on what the headline says. I delete plenty of emails based on this criteria especially if it is spam.
You only have about 3-5 seconds to capture you prospect with your subject headline. This also holds true for any marketing campaign especially online where that is all a person sees first is your headline.
Your headline has to be so compelling, provocative, bold and intriguing that they drop whatever they are doing just to click on your email subject headline. Other wise it just gets deleted or unsubscribed from and it’s over.
Of course there are other aspects of your email marketing campaign that need to be perfected but the first and foremost is the headline in your subject line.
Okay here we go as I promised here are 20 of the most profitable subject headlines ever written:
1). Your websites findability
2). (first name) I’m finally spilling my guts…
3). (first name) here is the process I used…
4). (first name) Find out what is really working on the net…
5). Warning: Why almost everyone is Dead wrong about internet marketing!
6) (first name) You have got to see this…
7). Make search engines work for you.
8). Our new tool increases your websites profitability.
9). Search engine secrets discovered
10). This email could be worth thousands to you
11). (first name) A great tool for increasing all of your sales & ad profits…
12). (first name) A great resource I just discovered to boost your profits
13). Here’s a trick to more affiliate commissions.
14). (first name) Are you making this mistake on your website?
15). (first name)’s lazy way to internet marketing success
16). Are you neglecting 70% to 90% of your profits
17). Start driving buying customers to your website
18). Discover the Secret to….
19). Here’s 7 ways to….
20). Get Internet marketing secrets absolutely FREE
This is just a partial list of the 101 best emails subject lines ever written. There are actually 81 more.
Let’s recap.
Your headline is the most important aspect of any marketing campaign, email or otherwise. Mess this aspect up and no one will ever see what you are offering. This is what captures the imagination of what you are offering, and gets the person to take action in the next step of the process which is clicking on a link.
Take care.
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