Begin your research of the franchise industry at www.franchisedirect.com. View information on available funds and grants for women entering into franchising. Read about the different organizations set up to provide resources for women in franchising. Finally, why not read women in franchising “success stories”. These case studies relate to successful women franchisors and franchisees, and also successful women working within the franchise industry. Let these stories inspire you to start your own franchise business…
Your future success in franchising starts here….
Women and Franchising: Top Franchise Characteristics
According to Iain Murphy in his book (The Franchising Handbook: The Complete Guide to Choosing a Franchise), women are in some ways better suited to franchising and make a more attractive group as potential franchisees.
Here are a number of interesting characteristics that make women in franchising a successful target group for franchisors:
* Women are good at organizing, at coordinating activities and people efficiently. This means women franchisees will be naturally inclined to organize and coordinate their franchise opportunity more productively and profitably.
* Women are good at prioritizing, at deciding which activities are more important than others. This particular skill works well in the franchising industry, when problems arise concerning planning, staffing, financing and people management.
* Women enjoy working towards a common goal. Women operating a franchise will work to make that franchise a success, for all franchisees involved under the one franchise operation.
* Women are good at networking, ensuring effective communications are created between franchisee and franchisor, and franchisee and all other internal and external bodies.
* Franchising can offer women who are ambitious the opportunity to go into business and to be potentially successful and profitable on a personal and professional level.
Advantages of running your own franchise…
* In Franchising you get to be your own boss, and take control of your own life. Women franchisees are more successful because they enjoy the work life balance franchising can offer, making it more appealing to be their own boss.
* With 20% of small businesses failing in the first year of business, the concept of franchising offers assurance for women, interested in minimizing business start-up risks. The tried and tested formula helps reduce the risks by providing training, help and support.
* After a career break or pregnancy, women can often feel a lack of confidence in returning to the workplace. Franchising gives women the opportunity to rebuild their skills and knowledge in a supportive and successful environment.
This all adds up to one conclusion, franchising offers a tremendous opportunity for ambitious women to start their own business. Just as women’s characteristics are suited to franchising, franchising is suited to the needs and demands of women. It can’t be doubted, women and franchising make a very successful combination!
If you are
