These days it’s difficult to distinguish one casual dining restaurant from another. Advertising concepts & promotional materials are just too similar. So how can casual dining establishments differentiate themselves? What can they do to get their value messages out to customers and create brand loyalty? A multitude of creative in-store marketing methods should be used to reach your consumer.

One common method is to depend on your servers to get the message out. Servers at casual restaurants are typically between the ages of eighteen and twenty-one years old. They may be dependable & hard-working, but when it comes time to promote your current offers, launch new items or encourage spontaneous purchases; your harried servers may not be your best choice.

To help fill this void, restaurants also rely on various in-store promotional vehicles such as tent cards, large, colorful menus, posters and billboards. They are functional and eye-catching, but overuse can turn these promotional tools into something mundane and ignored. Fresh, new & inexpensive ways of reaching consumers are what’s called for. Examples of such items are PromoSNAPS! Name Badge Attachments & Coupon Napkin Bands. When this revenue-increasing program launched, restaurants were eager to include them as part of their in-store marketing strategy.

PromoSNAPS! are promotional messages that snap right on to employee name badges; they can be used to advertise just about anything; ie. a new appetizer, dollars off a dessert, holiday themes etc. Coupon Napkin Bands create additional and unique marketing opportunities for promotions while keeping utensils neat and sanitary.

PromoSNAPS! Name Badge Attachments & Coupon Napkin Bands are creative, affordable & smart additions to any restaurant’s marketing program. Also, since many restaurants purchase name badges & napkin bands anyway why not use them as yet another avenue to promote their value messages?

One of your important tasks as a restaurant owner and marketer is to continuously think of innovative new ideas to keep patrons returning to your establishment and to increase sales at every opportunity. With great food, excellent service and an arsenal of eye-catching promotional tools, you are almost guaranteed to satisfy your clientele’s taste buds & ensure that they keep coming back for more!

For additional information, please contact Tina Henry, Name Badges - Business Unit Manager - 1 800 345-3503 or contact: Name Badge Customer Service Department 1 800 344-4772, email address:
info@stoffel.com.