With over half of all US adults using the internet to purchase products or services, corporate advertisers around the country are now re-deploying tens of billions of dollars towards internet marketing annually. The chief beneficiaries of such a marketing sea change have been brand name companies such as Google, Yahoo, Amazon and eBay.
Now, next generation companies with revolutionary new advertising models are sprouting up everywhere to compete for those shifting ads dollars.
One company that is gobbling up advertising market share at a dizzying pace is headquartered out of Quincy, FL, and utilizes a proprietary surfing technology to gain web views for its clients. Ad Surf Daily, http://www.eazsuccess.info founded by Andy Bowdoin, has developed and deployed a unique social ad network where advertisers not only promote their own offers but are rewarded if they also participate in the ad community by viewing other advertiser sites. Advertisers in this setting benefit from each others patronage and in effect everyone involved with ASD could be best described as a huge loyalty buying group.
This tactic, although refreshed for an internet application, has been effective for decades. Such companies as MCI, an 90’s telecom powerhouse, used a program known as “Friends and Family” to overtake rivals such as Sprint and event ATT. Amway in the 60’s and 70’s grew to dominance using a “living room” presentation model delivered by housewives who were searching for extra incoming. This marketing model spawned the entire multi-level marketing industry. AARP has been using its vast membership and loyalty buying potential to leverage attractive offers from a whole host of companies.
Andy Bowdoin, who has a long history of over 40 years of marketing achievement, saw that if he could tie together the needs of small and medium size advertisers into a unified group everyone could win. “I have always looked for ways to get people working together towards a common goal”, states Bowdoin while sitting in his Quincy, Florida headquarters. “I’ve seen the growth of Myspace and I attributed that to the fact that people wanted a new venue for meeting others. I then decided to build a program where small advertisers could benefit from buying ad space in a community of site viewers and then reward them for also participating in the viewing of sites”.
Ad Surf Daily http://www.eazsuccess.info rewards advertisers who also view and patronize other member web sites by offering a rebate program based on consistent and continues “surfing” participation. Such a program has caught fire with all manner of advertisers and ASD has seen growth rates of up to 2 to 3 % a day in its membership size, they have grown from 20,000 in April 2008 to over 120,000 in July 2008. The web site traffic was so heavy that ASD had to increase its server capacity by over 500% during the recent Memorial Day weekend. “My people are working day and night just to keep up with the phenomenal growth”, said Bowdoin while reflecting on the last few weeks. “Many of my friends tell me that I sometimes ask for the impossible but I always let them know that sometimes the impossible just takes a little bit longer to do”.
Certainly the internet and its own rapid growth have made possible what was heretofore thought to be impossible. Prior to the advent of the World Wide Web business growth rates were considered to be unsustainable above 10 to 15% per quarter. Companies such as EBay and Amazon.com have made mothballed that kind of thinking by enacting channel distribution strategies known as affiliate programs to spur growth. By supplying marketing and promotional resources to virtually any web site owner companies like Ebay expanded rapidly through the efforts of tens of thousands of affiliates. Ad Surf Daily has instituted a similar channel plan and is now seeing the addition of nearly 1000 new members each and every day. This is up from 250 new members a day just 5 weeks ago.
As the appetite of traditional advertisers targets more internet ad buying companies like ASD will stand to benefit handsomely.
The question for such companies is not whether they will succeed or not. It is by how much and how fast!
Sharon Morin
http://eazsuccess.info
