When it comes to taste for fashion clothes, the urban community comes first. But when it comes to fashion clothes, the akademiks always comes first. The style of the akademiks separates it from other clothing line brands that made it through the boundaries in which the true styles and fashion of the urban community exists.
There will only be one kind of clothing line for the urban community, and that is the akademiks. The akademiks clothing line is an American brand of urban clothing line highly respected by the loyal devotees of the hip hop music.
Its founders are none other than the brothers Donwan Harrell and Emmet Harrell. The brothers Harrell are famous of designers of clothing lines and accessories. The name akademiks is an intentional misspelling of the word academics. The name akademiks is spelled akdmks on many of the company's garments. Also it is sometimes spelled AKS for abbreviation.
Donwan Harrell is a founder of the New York-based urban clothing company, akademiks. He is also one of the former top 10 designers at Nike. Under akademiks, Harrell has introduced PRPS jeans, a line of "super-premium" denim, much like his brother Emmet Harrell.
The PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's.
The akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label.
While at the height of its success, in 2005, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realized that there was any double meaning in this phrase, it was later pointed out that "get brain" was in fact a slang term for a “very naughty word” along the lines of "get head". The akademiks released another small group of ads for the MTA in early September, 2006. The ads are clean and without controversy.