What is search engine optimization, or SEO? This is the process by which websites make their content more efficient for users and search engines. Search engines pick up on certain things, and if you are able to turn your website into a rest full of those items, you will be on top of the search engine lists.
If someone want to search something and types in a search phrase into Google, Yahoo, MSN or one of the other popular search engines, and find the results. These result come out as their rankings would suggest.
Web page rank based upon their application, popularity, and a host of other factors. SEO tactics can help you climb to the top of those rankings lists, so when people enter a search into the search engine, your site will come up on top.
The most important thing to remember about search engine optimization is that the tactics are always changing. The search engines update their ranking systems all the time, so you need to be aware of the changes. A good start to improving your website optimization (SEO) efficiency is to have content that is filled with rich keywords related to your business. This is something you can probably do on your own without too much trouble
By knowing all of the popular and useful search engine optimization techniques, you are giving your website a fighting chance. Otherwise, your website will have absolutely no chance. All of your competitors are out there making sure that they are getting as much traffic as they can pull in. If you don’t do this, then you are short changing the potential of your website.
In Search Engine Optimization there are major two things either your site is too good that people usually give links to your site from there. That is natural link building. Or the second option is you doing link building for your site. I.e. you are submitting links for your site in other sites. This is generally done to increase traffic an increase ranking of your site.
. There are some tips to get good links and gain rankings
1. Usually link to your relevant sites or directories
2. Do not submit too much links in one month (make it around 100 a month)
3. PR play special role if your are submitting the links
4. Release articles and blogs to achieve most visitors.
5. Quality links are dominant not the quantity of links.
6. Reciprocal linking helps a lot in gaining rankings.
7. Submitted site should be active site, get cached on regular basis



