The mistake this man made is that he thought that people are the same; what motivates a person may not be of any importance to another person and that’s why you should examine the background of that person you are trying to motivate in order to know what makes him tick.
Understand their needs
Motivation is nothing but convincing someone that doing a certain task will satisfy one of his needs. Based on that person’s background and past experiences there are going to be certain key needs that can motivate him to do anything, all what you have to do is to explore those needs then use them to motivate him.
Some people have unmet social needs and so they may become more motivated if they were allowed to work in a team than if you offered them a high salary while leaving them to work alone. On the other hand some people are only motivated by money and does not care at all about positions or titles, all you have to do to motivate those people is to give them the money and they will do the task.
Other drives could be fame, titles, recognition, ego issues, independence or freedom.
The game of motivation is simple as long you play it using the other person’s rules and not yours; else you are assuming that what motivates you will surely motivate the other person, who said so!!!
Motivation styles
The other thing is, some people are motivated to come closer to their unmet needs while others are motivated to stay away from emotional pain. Again you should understand the person's motivation style so that you know how are you going to use his need to motivate him.
For example, if money was the main source of motivation for that person and if his motivation style was the “away from motivation” then you can best motivate him by telling him that unless he do his job he wont take his full salary.
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