There are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on people's lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will no doubt catch up with this site and will either drop it down to a pr4 or pr3, it may even ban the site completely.

If you have a link on the homepage of this site, possibly from some sort of link exchange, this link will have now lost a lot of its value and may even be damaging your own site.

On the other hand if a website which has been around for eight years is willing to add a link on its homepage pointing to your site, this is of massive value. Search engines such as Google have now come to trust this site and will believe that the site being linked to is also a reputable site.

Page rank is important but trustrank is essential. When trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known seo person? You have to be very careful as there are many reasons why Google could ban your site.

Stephen Hill helps to promote a number of websites including:

stuttering

therapy for stuttering

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