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Google is one of the most important search engines that you need to consider when going through the website optimization process. Google holds a large share of the total web searches. If you will be able to get a high ranking on Google you will definitely see an increase in the number of people visiting your website. But in order to succeed in this you will need to know how to optimize your website for Google.
Google uses its own ranking system called PageRank. The PageRank system tries to determine how important and popular your website or some particular web page is. For example, you will get higher ranking if you get many websites and individual web pages place a link to your website. The more websites you get to link to you the better. All links count but links from high ranking web sites will provide you with a better results. Also try to make sure that the links placed to your web pages are coming from the websites with related content.
Make sure that each individual web page on your website is important and relevant to the visitors. The content of the web page should be professional and meaningful. You would want your visitors to come back to your website in the future, but if you have irrelevant content, you will never achieve this result. Review every web page that you want to upload and through away or fix the ones with useless content.
Google will check the content of your website by looking at several factors. It will look at the keywords and/or key phrases, keyword frequency, keyword density, etc. So make sure that you select only the keywords and key phrases that are relevant to the content of each specific web page. Try to find out which keywords are searched more often by the search engines visitors. Your web pages also need to have the appropriate density of keywords and key phrases in the content text.
Pay very close attention to the title incorporated in your web pages. Having a correct title is very important if you want to achieve high ranking on Google. Include your main keyword or key phrase in the title, since the keywords in the title are considered to be more important then keywords anywhere else on the web page. However, limit your title to be no more then seven words. The description of your web page should also include the main keyword or main key phrase in it.
